Stationery Printing
> March 10th, 2010
SMITHFIELD, R.I. — FGX
International (NASDAQ: FGXI), a leading eyewear designer and
marketer, announced today that it is launching television commercials
for its Foster
Grant brand, once again including Hollywood icon Raquel Welch. Ms.
Welch was one of Foster Grant’s spokespeople in the 1960s, appearing in
several print ads for Foster Grant sunglasses, and also in commercials
for Foster Grant sunglasses and reading glasses in 2009. The commercials
feature the well-known “Who’s that behind those Foster Grants?” tagline,
which was named by Advertising Age as one of the Top 100
Advertising Campaigns of all time.
FGX International collaborated with Ms. Welch for a national television
advertising campaign for both the Foster Grant reading glasses and
Foster Grant sunglasses collections. Foster Grant invested over $12
million in consumer advertising for its collection of sunglasses over
the past three years, and plans to invest approximately $4 million in
2010. FGXI will launch the television campaign on April 12th,
2010.
Ms. Welch’s new book, Raquel: Beyond the Cleavage, about her life
and the aging process, will be in bookstores April 1. An international
sex symbol of the 1960s and 1970s, she starred in over 45 films,
including Fantastic Voyage, Bandolero!, Bedazzled
and One Million Years B.C., and in 1974 she won a Golden Globe
Award for Best Motion Picture Actress in a Musical or Comedy for The
Three Musketeers. She was awarded a star on the Hollywood Walk of
Fame, and earlier this year was named by GQ as one of the Top 25
Sexiest Film Stars of all time.
“Signing Raquel Welch for Foster Grant proved to be very successful for
the Foster Grant brand,” said Richard Kornhauser, FGXI Executive Vice
President and Chief Marketing Officer. “It was an obvious choice to work
with her again in 2010. Raquel continues to combine her tremendous star
power and natural beauty to appeal to all age ranges, gender and
demographics, making her a perfect fit for Foster Grant.”
the Rubicon Project Partners with mOcean Mobile to Provide Premium
Web Publishers With Mobile Ad Optimization
LOS ANGELES — the Rubicon Project, the digital advertising technology and data
company, has partnered with mOcean Mobile, an independent mobile
advertising platform, to provide premium Web publishers with a unified
view into monetization across their display and mobile platforms with
REVV for mobile (RFM)™. Available through the company’s REVV for
publishers™ advertising platform, RFM offers publishers a complete
platform that includes mobile ad serving, campaign management and ad
network optimization to match every mobile ad impression with the
highest paying demand source. Through the REVV Marketplace, premium
sales channel partners will now have access to unique mobile and display
inventory in one place – helping maximize ad revenue.
“As our customers continue to expand their advertising channels, it’s
our goal to provide them with a single digital advertising technology
and data platform, engineered exclusively to empower publishers to
monetize content and data across all digital media,” said Craig Roah,
COO and Founder of the Rubicon Project. “Mobile inventory is growing
quickly as a contributor to our publishers’ overall advertising revenue,
so it was imperative we select a partner that could deliver the right
technology and services. We chose to work with mOcean Mobile because
they offer the most mature mobile ad serving product on the market, a
best-in-class user interface and a team that is staffed with industry
veterans. Our partnership will provide our publishers with a platform
that meets all their mobile needs.”
“The release of REVV for mobile is a giant leap forward in the maturity
of the mobile medium, as it will bring a needed level of ad serving
efficiency,” said Dave Gwozdz, CEO of Mojiva, Inc., parent company of
mOcean Mobile. “the Rubicon Project is an important monetization partner
to many top publishers and mOcean Mobile is excited to be a part of
their move toward mobile ad optimization.”
REVV for mobile, integrated within the REVV platform, features: